The media landscape has shifted dramatically: audiences increasingly consume news and brand content through multimedia formats such as video and podcasts, not just text. Recent research shows that 73 % of Americans age 12+ have consumed podcasts in either audio or video form, and that many audiences now both watch and listen to podcast content – reflecting a growing demand for visual as well as audio storytelling.

In this environment, media relations must be fully integrated across traditional, digital, and multimedia channels, with earned media strategies designed not only for placement but for impactful audience engagement across platforms. I specialize in connecting earned media narratives to real media consumption behavior – aligning press outreach with video, audio, and social channels where audiences increasingly spend their time.

My approach combines disciplined, idea-led storytelling with deep journalist relationships and a nuanced understanding of where and how audiences engage with content today. This ensures executives are positioned for strategic visibility and placements that resonate across all target formats and platforms.

In one company facing significant industry-wide fraud challenges, I recalibrated media strategy to emphasize thought leadership and trusted expertise rather than episodic incident response.

Through disciplined engagement across reporters, producers, and multimedia platforms, we increased share of voice, improved sentiment, and established the company as a market authority – strengthening both credibility and long-term brand value.